Welcome
Be Singular Sales Acceleration Program
A 5 week cohort course that has been designed for B2B startup founders that feel:
• Stuck with an unproductive sales process.
• Concerned about cash flow.
• Worried about not have any sales traction and it's impact on fundraising.
We help early stage founders to be relevant where it counts, in sales.
OUR PURPOSE
We help founders de-risk their sales by helping them express their singularity.
PROGRAM TOPICS
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• Think to Feeling Transition: Shift from the intelectual to emotional engagement and collaboration using your sensory perceptions.
• Mindset Components: Understand the elements that form the Be Singular mindset.
• Values and Beliefs Exploration: Examine and challenge your core beliefs and values for emotional alignment with prospects.
GRASPING THE BE SINGULAR MINDSET
. • Think to Feel Transition: Shift from cognitive to emotional engagement. • Mindset Components: Understand the elements that form the Be Singular mindset. • Values and Beliefs Exploration: Examine and challenge core values and beliefs for emotional resonance.
• Understanding Some Essential Brain Functions: Learn how the limbic system influences decisions, shaping your sales approach.
• Non-Verbal Communication: Acknowledge our sensory perceptions in creating a trusting and authentic connection to your prospects.
• Simplify Information: Master techniques to make your sales message clear and memorable by aligning with brain processing capabilities..
UNDERSTANDING THE BRAIN BIOLOGY FUNDAMENTALS
. • Understand Some Essential Brain Functions: Learn how the limbic system influences decisions, shaping your sales approach. • Non-Verbal Communication: Acknowledge the prefrontal cortex's role in decision-making and the power of non-verbal cues. • Simplify Information: Master techniques to make your sales message clear and memorable by aligning with brain processing capabilities..
• Harness Constructive Tension: Understand the crucial impact of tension in capturing and keeping a clients attention.
• Storytelling Power: Explore how stories grab attention through structure and emotion.
• Belief Based Selling: Learn to create bonds by sharing personal beliefs and using belief-focused questions.
CRAFTING CONSTRUCTIVE TENSION
. • Harness Constructive Tension: Understand its crucial role in capturing and maintaining client attention. • Storytelling Power: Explore how stories grab attention through structure and emotion. • Emotional Connections: Learn to create bonds by sharing personal beliefs and using belief-focused questions.
• Calibrated Questioning: Use "How" and "What" questions to explore client challenges gently.
• Determining a Prospects Conviction: Determine if clients have the conviction and courage to change.
• Pain Levels Identification: Identify trigger, business, and personal pain levels for a thorough understanding of client needs.
UNCOVERING A PROSPECT CONVICTION
. • Calibrated Questioning: Use "How" and "What" questions to explore client challenges gently. • Gain vs. Loss Motivation: Determine if clients seek to achieve gains or avoid losses to tailor your approach. • Pain Levels Identification: Identify trigger, business, and personal pain levels for a thorough understanding of client needs.
• Effective Setup: Learn to create an optimal environment and agenda for success at the start of a call.
• Elements of Success: Understand the key components that ensure call success and their strategic importance.
• Proactive Preparation: Master the strategy of preemptively addressing potential objections, setting the stage for smoother interactions.
AGENDA SETTING AND SUCCESS PREPARATION
. • Effective Setup: Learn to create an optimal environment and agenda for success at the start of a call. • Elements of Success: Understand the key components that ensure call success and their strategic importance. • Proactive Preparation: Master the strategy of preemptively addressing potential objections, setting the stage for smoother interactions.
• Investment Fundamentals: Utilize Budget, Time line and performance standards to seek conviction to change.
• TERRM in Decision-Making: Grasp the full scope of investment discussions, considering Time, Energy, Reputation, Resources, and Money.
• Objection Handling: Understand and identify the meaning of objections that occur during a money discussion and how to handle these objections.
QUALIFYING INVESTMENT AND DESICION MAKING
. • SVIC Framework: Utilize Summarize, Verify, Importance, Commitment to align and secure commitment from stakeholders. • TERRM in Decision-Making: Grasp the full scope of investment discussions, considering Time, Energy, Reputation, Resources, and Money. • Objection Handling: Enhance skills in addressing and overcoming potential challenges during decision-making.
• Deal Progression Essentials: Master identifying key decision-makers, anticipating objections, recognizing obstacles, and estimating deal timelines.
• Direct Inquiry: Understand the significance of directly asking about next steps, communication preferences, and follow-up strategies.
• Follow-Up Toolkit: Acquire effective follow-up strategies, including crafting response-driven emails and employing the "close and file" email as a last resort.
MASTERY OF CLOSING TECHNIQUES
. • Deal Progression Essentials: Master identifying key decision-makers, anticipating objections, recognizing obstacles, and estimating deal timelines. • Direct Inquiry: Understand the significance of directly asking about next steps, communication preferences, and follow-up strategies. • Follow-Up Toolkit: Acquire effective follow-up strategies, including crafting response-driven emails and employing the "close and file" email as a last resort.
Leonardo Requena
Co-founder, Program Director, and growth hacker, Leonardo orchestrates the program’s success, dedicating his expertise to unlock the potential within each founder. His holistic approach to mentorship and growth ensures that every founder's journey is one of profound transformation and success.
Why Us?
At Be Singular, we perceive founders as exceptionally brave risk takers, driven by a singular and unique vision to provide solutions that wouldn't exist otherwise. We recognize the monumental effort it takes to step into the marketplace, facing clients and serving their needs—a journey fraught with challenges yet essential for survival and growth. Be Singular is dedicated to reducing the systemic risks associated with sales, by transforming your singular beliefs into new patterns of success.
Our Massive Transformative Purpose is to help founders de-risk their sales process by harnessing their singularity, enabling them to not just survive but thrive in their journey.
Our ethos is underpinned by a dual belief system. Firstly, we are convinced that each founder carries a distinctive narrative and essence, a singularity that, when unveiled and articulated, sets them apart and connects them to growth and success. Secondly, we leverage decades of cumulative experience in sales and training to offer a structured, behavioral transformation approach. This methodology ensures systematic enhancement in every client interaction, nurturing one empowered behavior at a time.
We are inspired by a love of life and a transformative spirit that we can share with all founders and risk takers.
APPLICATIONS
You can apply until 20th of Jan 2025
We only have limited seats so make sure to apply.
Program Details
DATES
Start: 4th of Feb 2025
End: 6th of Mar 2025
INVESTMENT
Ticket: $3060 per Person
Early Bird: $2450 per Person
(For all those who pay before Dec 20th)
FAQs
The Be.Singular “Brain Based Selling Principles” sales acceleration program is a 5 week cohort based program designed to transform your sales, sales process, systems and tactics designed to de-risk sales by expressing your and your company’s Singularity.
During the 5 weeks of the program you will have 50 hours of content that involves live sessions twice a week, complementary material, weekly challenges and 1 on 1 sessions that will de-risk and accelerate the effectiveness of your sales processes.
We are dedicated to help you obsessively focus on transforming your sales process to predictable, repeatable and sustainable growth. Our goal is to help create a foundation for growth.
By the end of the 5 weeks you will be able to continue your learning by joining the Founder Growth Club, which in a similar fashion involves meeting every two weeks with like minded founders to discuss, share and learn new topics of common interest.
Our goal is to create
a permanent foundation for growth.This program has been designed for tenacious founders of startups that have B2B models.
It has been singularly crafted for tenacious Founders. For Risk-takers.
A tenacious founder's success hinges on:
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Their ability to fund cash flow for their operations.
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Using sales as the main avenue for product discovery
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Raising Capital
In this context, the program is a critical tool for those committed to achieving their ambitious goals through enhanced sales performance.
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The program has live sessions twice a week, every Tuesday and Thursday for 5 weeks with special classes with special guests and cohort exercises.
During the program we expect you to test everything you learn with your prospects. For those that know the “Cost of staying the same is more painful than the cost of changing beliefs”.
Results require a commitment to be in attendance, come to cohort meetings, sharing experiences and client experiences. In short, a total commitment. With that mentality we will diagnose your risks and results can come immediately.
For those who successfully completed the program you will be invited to subscribe to be part of a select group of members who will meet every two weeks to continue to hone their sales skills by going deeper subjects, sharing your outcomes and getting feedback on them. As we say, always improving one outcome at a time.
OUR BRAND PROMISES
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We will challenge, disrupt, and question all your beliefs around selling.
OUR BRAND PROMISES
1
2
3
4
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We move comfort zones.
OUR BRAND PROMISES
1
2
3
4
3.
You will improve one behavior at a time.
OUR BRAND PROMISES
1
2
3
4
4.
This is a program exclusive for Tenacious Founders.
OUR PURPOSE
We help founders de-risk their sales by helping them express their singularity.
PROGRAM TOPICS
Welcome
Be Singular Sales Acceleration Program
A 5 week cohort course that has been designed for B2B startup founders that feel:
• Stuck with an unproductive sales process.
• Concerned about cash flow.
• Worried about not have any sales traction and it's impact on fundraising.
We help early stage founders to be relevant where it counts, in sales.
OUR BRAND PROMISES
1
2
3
4
1.
We will challenge, disrupt, and question all your beliefs around selling.
OUR BRAND PROMISES
1
2
3
4
2.
We move comfort zones.
OUR BRAND PROMISES
1
2
3
4
3.
You will improve one behavior at a time.
OUR BRAND PROMISES
1
2
3
4
4.
This is a program exclusive for Tenacious Founders.
1
• Think to Feeling Transition: Shift from the intelectual to emotional engagement and collaboration using your sensory perceptions.
• Mindset Components: Understand the elements that form the Be Singular mindset.
• Values and Beliefs Exploration: Examine and challenge your core beliefs and values for emotional alignment with prospects.
GRASPING THE BE SINGULAR MINDSET
• Think to Feel Transition: Shift from cognitive to emotional engagement.
• Mindset Components: Understand the elements that form the Be Singular mindset.
• Values and Beliefs Exploration: Examine and challenge core values and beliefs for emotional resonance.
2
• Understanding Some Essential Brain Functions: Learn how the limbic system influences decisions, shaping your sales approach.
• Non-Verbal Communication: Acknowledge our sensory perceptions in creating a trusting and authentic connection to your prospects.
• Simplify Information: Master techniques to make your sales message clear and memorable by aligning with brain processing capabilities..
UNDERSTANDING THE BRAIN BIOLOGY FUNDAMENTALS
• Understand Some Essential Brain Functions: Learn how the limbic system influences decisions, shaping your sales approach.
• Non-Verbal Communication: Acknowledge the prefrontal cortex's role in decision-making and the power of non-verbal cues.
• Simplify Information: Master techniques to make your sales message clear and memorable by aligning with brain processing capabilities.